We open Portuguese and Spanish speaking markets for African hospitality.
Sales and marketing representation, and lodge and experience design, for hotels, lodges, resorts and DMCs across Africa and the Indian Ocean Islands — in Portugal, Spain and Latin America.
Who we are
Every great journey begins with a story. Yours starts with the right introduction.
- Spain
- Portugal
- Argentina
- Brazil
- Mexico
- Chile
- Colombia
I've sold into every one of these. They don't buy the same way.
Serendipity was founded on more than three decades in African tourism. It began with Africa itself — five months driving across the south of the continent. Back in Buenos Aires came operations and marketing at the leading African tour operator; then a return to South Africa in the mid-1990s, managing the Portuguese and Spanish speaking markets for one of the country’s leading destination management companies.
Then Planning Southern Africa, a boutique DMC for bespoke FIT travel and incentive groups. And in 2009, A&C Miller Marketing Solutions — representing hotels, resorts, lodges and DMCs across Africa and the Indian Ocean Islands in Latin American and Spanish markets, for over fifteen years.
Today that experience works for a small, deliberately selected group of properties. We build the commercial strategy, we create experiences for our partners, we hold the trade relationships, and we put each property in front of the audience that will actually book it. Because remarkable hospitality deserves remarkable representation.
The archive
Thirty years,
filed by hand.
Lodges, sales missions, trade shows and the long drives in between. This is the ground our recommendations come from.
What we do
An extension of your commercial team.
Six services that work together. Most partners start with representation and grow into the rest.
Sales representation
We promote your property to tour operators, travel agencies, MICE planners and key travel partners, generating new business and holding the relationships that turn into repeat volume.
Everyone starts here. Nobody stays here.
Marketing & brand strategy
Market positioning, promotional campaigns, sales collateral, content and brand storytelling — built for a marketplace where every lodge claims to be exceptional.
Business development
Strategic partnerships, trade shows, workshops, sales missions and FAM trips. We put your team in the room with the people who sell you.
Lodge & experience design
Concept and design work for lodges and the experiences built around them — what a guest does, in what order, and why it stays with them. Delivered on the ground in Uganda and Ethiopia.
Consultancy & property development
Tailored advice on guest experience, sustainability, team development and service standards — from someone who has run the operational side, not only sold it.
Market intelligence
Market research, competitive analysis and continuous trade feedback, so pricing and positioning decisions are made on evidence rather than instinct.
Why Serendipity
Small portfolio.
Deep attention.
- i Native to the market Portuguese and Spanish speaking trade is not a secondary channel for us. It is the only one we work.
- ii Tailor-made strategy No template representation packages. Each property gets a plan built around its own positioning and capacity.
- iii Partnerships, not campaigns Built on trust, consistency and measurable results over multi-year horizons.
- iv Sustainable by selection We work with properties whose conservation and community record stands up to scrutiny.
Reach
From the bush to the buyer.
Every property we hold sits at one end of a line. We are the line.
Our founder
Alex Caubet Miller
It started with the continent itself: five months driving across Southern Africa. That trip decided the next thirty years.
Back in Buenos Aires she ran operations and marketing at the leading African tour operator, where she learned that creating exceptional journeys is about far more than booking hotels — it is about understanding people, building trust, and turning an idea into something people talk about for years.
In the mid-1990s she moved back to South Africa and watched the industry transform from the inside. Managing the Portuguese and Spanish speaking markets for one of the country’s leading destination management companies, she helped carry the business from paper-based operations into the digital age, building international partnerships long before that became standard practice.
She founded Planning Southern Africa, a boutique DMC for bespoke FIT travel and incentive groups, working closely with luxury lodges and safari operators across the continent — which is where she learned the operational side of hospitality, not just the commercial one. Since then she has designed lodges and guest experiences on the ground in Uganda and Ethiopia.
In 2009 she established A&C Miller Marketing Solutions, representing hotels, resorts, lodges and DMCs across Africa and the Indian Ocean Islands in Latin American and Spanish markets. Fifteen years on, Serendipity brings that lifetime of relationships to a portfolio she keeps deliberately small.
- The driveFive months across Southern Africa
- Buenos AiresOperations & marketing, leading African tour operator
- Mid-1990sMoves to South Africa. Iberian & LatAm markets for a leading DMC
- Planning SAFounds a boutique DMC — FIT and incentive groups
- 2009A&C Miller Marketing Solutions
- Uganda & EthiopiaLodge and experience design on the ground
- TodaySerendipity
Thirty years in, the job hasn't changed. Find the property that deserves the market. Find the market that deserves the property. Everything else is logistics.
Start here
Tell us about your property.
If you run a hotel, lodge or safari brand in Africa or the Indian Ocean Islands and the Portuguese and Spanish speaking trade is not producing what it should, we should talk. The first conversation costs nothing but an hour.